Head of Marketing Strategy &

team management

• Built the marketing team and led planning and growth strategy for a 3D design SaaS

• Developed investor-ready positioning and spatial computing expansion

• Set up workflows and communication across a fully remote global team and vendors

Brand marketing strategy &

campaign creative

• Marketing strategy for the positioning and visual identity for a sustainability-driven product across b2b and b2c industries

• Creative campaigns - all visuals

• Set up of the brand book and identity for the company brand

Consultancy & campaign set up

• Review of the shop strategy and presence in the market with strategic evaluation of the next steps and opportunities

• Delivery of a campaign concept - design, and activation

Consultancy for Brand positioning 

• Supported the newly formed brand and team to understand their target audience, tone of voice, and positioning in the market via consultation sessions

• Inspired purpose-driven value into a communication strategy

Global marketing lead &

team management

• Led a digitally focused team to double leads and PR value in one year, positioning The Dyneema Project as a key player in a competitive fabric manufacturing market

• Drove strategic, sustainability-led campaigns and co-branded collaborations 

Creative services

• Set up of a new brand identity 

• Development, design, and set up of the new company website - visuals and content

Marketing strategy &

content exection

• Built a clear and consistent brand identity and voice for a 3D printing start-up

• Created brand assets, messaging, and campaign strategies to support growth

• Helped shape a fast-moving, collaborative team culture to deliver results efficiently

Global Head of Digital Marketing - Originals

• Managed the award-winning Superstar35 online campaign across 32 markets, reaching 2M unique visits in 2 months

• Oversaw a multi-country marketing team and annual budget, guiding strategy, media, creative direction, and seasonal PR efforts

• Translated digital insights into growth

Head of Marketing - SE Europe

• Led a cross-country marketing team 

• Developed and executed 360° communication plans, media strategy, and retail shelf activations.

• Delivered consistent double-digit growth and exceeded sell-through targets by over 70% across multiple markets

Brand identity, positioning, design

• Delivered branding design elements and the creative concept across channels and the main site

• Presentations and tools for investor meetings and partnerships

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