Vectary
Five-year long partnership with a SaaS focusing on 3D design and Augmented Reality.
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Marketing strategy and team lead for reframing how companies work with 3D.
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Brand
Working with Vectary is a deep dive into 3D and AR design software, product development workflows and with a new incorporation of AI capabilities.
Marketing challenge
Set up of a successful brand positioning pivot from B2C to B2B without faltering on communication consistency or customer experience across all touch points.
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Gear all messaging towards attracting large teams, and expand the MQL funnel towards B2B models. That means focusing on subscription lead gen, as well as Enterprise accounts.
Action and results
Hands-on development of an agile content strategy (with a team of 6 internal and external) for all communication touch points - website, social, videos, advertising.
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Focus on user retention with carefully developed value communication using interactive demos, self-serve trials and onboarding tools.
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Tailored messaging to real user behaviour, company-wide workflows, and clear use-case storytelling.
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Development of product feature-marketing, GEO/SEO/SEM, MQL funnel, automation pilot, ABM landings, investor presentations, and early AI adoption.​
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