Velor

Consultancy sessions for a new sustainability-focused clothing brand.

Brand

Cycling jersey made from recylced plastic bottles, focusing on creating a smallest footprint possible during production, in use and after-use.

Marketing challenge and results

Technically excellent team of engineers developing a consumer product needed some positioning and messaging guidance during their first market launch.

Set up a communication strategy and narrative that explains complex technology in a way that connects with the target consumers.

Delivery of:

Consultation sessions

Copywriting