EcoLactam®
Creating global impact in low carbon footprint fabric manufacturing.
4 year long partnership establishing all marketing strategy and content.
Brand
Product family within the Fibrant brand entering the market with an approach that is uniquely tailored to consumer brands, yet also relevant for fabric manufacturers.
Marketing Challenge
Deliver an integrated marketing strategy that explains the low Carbon Footprint value benefits, rather than the expected and over-used recycling principles.
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Understanding of the apparel and footwear brand requirements to create custom communication, yet remain consistent and relevant.
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Introduce and deliver concepts based on complex processes that require simple and clear explanations: Carbon Footprint, Emission targets, LCA, etc.
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Actions and Results
By creating visibility over a 4 year period in brand messaging and marketing activations, we were able to position EcoLactam® as an educator and a leader in sustainable nylon production.
It was critical to create awareness and understanding on how Brands can collaborate
with raw material suppliers to build a foundation of transparency and lower the overall emissions. Our efforts created co-marketed campaigns with Victoria's Secret and Didriksons.​
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Delivery of:
Marketing Strategy
​Creative content - visuals, videos, copy, landing pages, event booth design, social posts
Rebranded visual guidelines for the parent company Fibrant, as well as the EcoLactam® product family.