EcoLactam®
Creating global impact in low carbon footprint fabric manufacturing.
4 year long partnership establishing all marketing strategy and content.
Brand
Product family within the Fibrant brand entering the market with an approach that is uniquely tailored to consumer brands.
Marketing Challenge
Introduce and grow a product family within the Fibrant brand with an approach that is uniquely tailored to the whole supply chain: from yarn makers to consumer brands.
Deliver an integrated marketing strategy that explains the low Carbon Footprint value benefits, rather than the expected and over-used recycling principles.
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Actions and Results
By creating consistency over a 5 year period in brand messaging and marketing activations, we were able to position EcoLactam® as an educator and a leader in sustainable nylon production.
It was critical to create awareness and understanding on how Brands can collaborate
with raw material suppliers to build a foundation of transparency and lower the overall emissions. Our efforts created co-marketed campaigns with Victoria's Secret and Didriksons.​
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Delivery of:
Marketing Strategy
​Creative content - visuals, videos, copy, landing pages, event booth design, social posts
Rebranded visual guidelines for the parent company Fibrant, as well as the EcoLactam® product family.