Real marketing solutions for brands starting up or scaling up.
I bring proven, senior marketing leadership to teams when the business is ready for its next stage. Whether that's a first market launch, an international expansion, a repositioning, or preparing for a funding round.
I deliver marketing strategy and hands-on execution so the team can move fast and move in the right direction.
Successfully worked with:
What I do
Positioning and brand strategy
Most companies describe themselves and their product using words their customers don't use, or worse, language that sounds like every competitor. The result: buyers can't tell you apart and your sales team is making their own pitch because the official story doesn't land. I work with you to find the thing that makes your company worth choosing, and turn it into a positioning that holds up on your website, in a sales conversation, and in a 30-second pitch. When the story is right, it does the selling for you.
Go-to-market and commercial marketing
A slide deck and a couple of posts are not a strategy. I build go-to-market plans that connect to real outcomes. Campaigns that generate leads, content that moves buyers through the decision, and the sales enablement tools your team will actually reach for. Everything ties back to one question: how easy are you making it for your customer to pick you?
Building and leading the marketing team
I help companies build the marketing function they actually need, whether that means hiring the right people, restructuring existing roles, or getting a small team focused and performing.
Sustainability and circularity communication
Customers and end-consumers respond to technical data that is translated in a way they can actually relate to, that connects invisible improvement to something tangible. I turn data and certifications into commercial messaging that's accurate enough for compliance and clear enough for a sales call.
“Working with Nina is always productive. She's straight to the point with a strong expert opinion, yet open to suggestions. She delivers high-quality results quickly."
Gio Henssen
Fibrant BV
“It is not easy to find a marketing leader ready to rollup the sleeves and get things done. Great ability to switch between logical and creative mindset.”
Michal Koor
Vectary
"Great insights and direction. Nina has an understanding not only of the marketing strategy needed but also of the business goals we are trying to reach."
Thierry Courtois
Ledsreact
"Being a start-up with little experience, Nina's advice was a huge help to us. After our sessions, we made a huge leap. Her advice was a critical ingredient to the success of our crowdfunding!"
Peter Roozemond
Velor Cycling
About
I'm Nina Romano. 20 years in marketing leadership across performance materials, sustainable manufacturing, sports brands and 3D/AR design SaaS. 15 years brand-side at adidas, DSM Dyneema and Vectary, and five years as a fractional marketing strategist working with companies from early-stage startups to established industrials. ​Experience in both B2B/B2C divide, which makes communicating B2B2C products and value chains a natural fit.
The companies I work with have something in common: they're at a point where the product is ready but the marketing needs to catch up. Whether that's a first launch, or an international expansion, I embed with the team and build what's needed to move forward.​
Open to speaking at seminars and student or startup events on messaging, value positioning, and sustainability narratives.​ Based in the Netherlands. Working across Europe. Connect with me on LinkedIn.
How can we work together
I work as an embedded marketing lead for companies building their growth foundation, as a hands-on partner for content development, or as a strategic advisor for teams that need senior marketing guidance.
Head of Marketing - From a newcomer to a trailblazer in a sustainable, performance fabrics industry. Within 2 years, The Dyneema Project captured a double-digit percentage of the PR share of voice. Deep dive into carefully curated customer personas, sustainable performance materials, trends and top global media. Collaboration with: Burton, Ecco, NorthFace, Moncler, Tumi, Stone Island.
Marketing strategy & content - Creating global impact in low carbon footprint fabric manufacturing. Position EcoLactam® as an educator and a leader in communication to garment manufacturers, as well as consumer brands looking to reduce their carbon footprint, reach emission reduction goals and explain the value to their customers.
Marketing consultation -Technically excellent team of engineers developing a consumer product that required positioning and messaging guidance during their first market launch. Set up a communication strategy and narrative that explains complex technology in a way that connects with the target consumers.
Brand marketing and Global Digital Originals - 10 years at HQ delivering global digital campaigns, and a South Europe regional position for launching and growing adidas Originals as a new lifestyle brand.
Regional Head of Brand - Rebuilding a brand in a challenging region through integrated marketing and sports events.
Marketing Consultancy and development of content, and pitch decks for the new roadmap. Concept development for interactive 3D sales enablement tools and social media content.
Head of Marketing - Led the marketing team, content strategy, performance marketing and MQL workflows for a SaaS platform. Focused on shaping tailored, experience-driven positioning, enhancing user retention through data-driven insights, and driving scalable campaigns. Hands on development of content for all communication touch points:website, social, videos, advertising.
Client management and marketing - 3D design agency with clear value proposition, narrative, messaging and social strategy. Development of optimal positioning by understanding what sales and marketing teams need, lack and use. Building up of customized client proposals and ABM campaigns, opening up opportunities across industries.
Head of Marketing - Marketing strategy and a full rebrand for an Additive Manufacturing late start-up. Established and standardized new brand identity, architecture, nomenclature, and creative, while driving growth through communication and activations.
Marketing consultation and content - Besides the visual content for the site, it also included messaging, copywriting and presentations for investor rounds.
Online Shop promotion and campaign positioning. Delivery of: Consultation calls for the overall shop strategy Landing page design and messaging Co-writing of the blog SEO strategy
Content - created a new visual identity and online presence that included a website and full content development in both English and Dutch.
